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Profit Media – On May 5, the winner of the German Media Awards 2022 will receive the famous Media Ball. In the “Non-Profit-Media” Media Ideas category, three nominees have a chance to win the award.
The German Media Prize 2022 jury met and determined the finalists. Ten media strategies and 30 media ideas are still a work in progress. W&V will gradually present the favorites to the 19 jury members. In the “Non-Profit-Media” media consideration category, the following candidates are still in the running to win the coveted trophy:
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The vaccination campaign of the Ministry of Health for Lower Saxony must reach the entire population of Lower Saxony and is therefore multicultural, diverse and easily accessible. The campaign communicates the simple trio “Vaccine. Protect. Test” in nine languages delivered in a 360-degree mix of media. Digitally, campaigns are dynamically aligned with local RKI and OOH numbers and ambient placement is based on individual language keys per region. Because at the end of the prioritization of vaccinations, many people who come to the classic information grid do not know specifically how and where they can take advantage of vaccination offerings. The campaigns should also bring people closer to the rapid test offer. The development of events in different communities largely determines campaign control
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The global melting of glaciers is of great substance to many people. The Meltdown Initiative brings together science, art, and advertising to make this matter understandable. Based on empirical data, the campaign visualizes the global melting of glaciers by reducing the amount of white color on the flags of countries with glaciers. Exhibitions, advertisements, social media content and custom AR filters continue to draw attention to the topic today.
On the anniversary of the victims of the Holocaust, Gegen see Nazi launched a cross-media campaign to encourage people to speak out. With a message against racism that only makes sense when you say it out loud. Titles like “Nazi Fury!” Result. The campaign must show that fighting Nazis in your head is not enough, as far-right hatred has become very violent again online and offline. Therefore, the aim of the campaign is to call upon the majority of people to show civic courage and speak out against right-wing hatred.
A total of 123 works were submitted to the jury for the 2022 German Media Prize in the category of media strategy and media ideas. There are also 38 tasks of the Media Youngsters Competition. Apart from this, Media Personality of the Year and Media Agency of the Year will be selected. In our German Media Awards special event, all shortlists will be published in pieces from the individual categories as well as other content at the awards ceremony.
01/12/2023 | SOMM – Society of Music Traders e. V. – Musical Instruments and Musical Instruments Industry Organization | Berlin Communications Manager (f/m/d) in the music industry Who gets the Media Ball? Will know on June 29. Then W&V awarded the German Media Prize for the 23rd time. Here is a short list in the category of “nonprofit media” media ideas.
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The finalists for the German Media Awards 2021 have been chosen: a total of seven media strategies and 28 media ideas are still in progress. W&V will gradually present the favorites to the 19 jury members. Let’s continue with the consideration of the “non-profit media” category of media. The following cases are still in line to win the most prestigious media award after the Cannes Lions:
Due to the lockdown, violence within your own four walls has increased tremendously. Victims, mostly women and children, find it difficult to get help. An important topic that has received very little media attention. Together with Weisser Ring, ProSiebenSat.1 and other media partners as well as celebrities, influencers and TV presenters, this cross-media campaign sends a clear signal against violence against women.
42 Augmented Reality Statues for the 42 Articles of the United Nations Convention on the Rights of the Child appear on the empty statue base. The first virtual Children’s Rights Museum reveals an invisible problem: that children’s rights are still not enshrined in the German constitution. What seemed impossible for 30 years has finally turned 2020: a new bill is up for vote in the Bundestag.
Action Mensch invites the public to become active supporters of a vision of an inclusive future. The campaign site shows the discrepancy between the vision and the reality of live inclusion through hateful responses to last year’s campaign. In a simple yet effective way, media traffic is converted into active participation by utilizing the additional reach of the target group and gains virulence through sentiment.
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A total of 98 submissions are available for shortlisting this year in the Media Strategy and Media Ideas categories. There are also 45 works of the Media Youngsters Competition. Apart from this, Media Personality of the Year and Media Agency of the Year will be selected. In the special on the German Media Prize you will gradually find all the shortlists for the prize as well as other material. Social media is a huge part of life and it is not only one of the fastest growing technology applications in the world with approximately 3.7 billion active users, but the average user has 7.6 social media accounts – so many people who are actively online. Yes, use a mobile device.
Social media really started to take off in the mid-2000s. Facebook – one of the world’s oldest and most established social media sites – was founded in 2004 by Mark Zuckerberg along with fellow Harvard College student and roommate. Initially, the founder limited the social media site to Harvard, Columbia, Stanford, and Yale students, then expanded to other Ivy League schools, and finally in 2006 anyone over the age of 13 could be a user on Facebook. could register as
Social media companies profit from venture capitalists and investors – these investors are betting that their investment will become popular and, ultimately, hope to get a refund.
But, social media platforms also earn money from their users. If the user doesn’t pay for a product, the product is the user. Investopedia defines social media that make money from their users as:
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“The real deal here is not that you enjoy the form of free temporary distractions created by media companies at great expense, but that media companies rent your eyes to their advertisers.”
So how much money do some of the top social networking sites make per user? Well, PostBeyond has analyzed the data and visualized it in the bubble graph that you can see below. Here are the top social networking sites along with data on how much revenue they generate per user.
Venture capitalists and investors are one of the main sources of income for most of the social networking sites, advertisement is also another source of revenue generation. Online advertising is a growing market and with the help of artificial intelligence (AI), targeted advertising is now very user specific – tracking Google searches and what users view online allows brands to follow them online and then deliver similar nature You can target them with ads.
So, how much money is being made in total from this social networking site? Facebook’s revenue has grown year on year – in 2016 their revenue was £27.6 billion, while fast forward to the end of 2018 their revenue more than doubled to $55.8 billion.
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Social networking sites make huge profits and generate high revenue year after year. However, social media is also very powerful. Back in 2018, Snapchat shares lost $1.3 billion after Kylie Jenner tweeted that she was no longer using the app. Due to Kylie Keener’s immense influence on various social platforms, many of her followers and fans have since decided to delete or unsubscribe from the app. Therefore, there are many risks to owning and investing in a social networking app or site as users’ opinions about the network can change almost instantly – the network has to stay one step ahead of its users; Always thinking about the next technology trend, how they can improve their communication in the app and make sure their users are satisfied with everything.
Other examples include Facebook. In 2018 Facebook lost one million daily and monthly active users in just three months. The social network has been the target of cyber-attacks and became at the center of the data privacy debate following the Cambridge Analytica scandal in March 2018. Data reports that the number of Europeans visiting the site each day has dropped from 279 to 100. 278 million.
It is important for social networks to focus on making their consumers and users happy. Social networking sites are different from normal businesses selling products to their consumers – social networks are mostly free for users, but they make money from their investors and advertising. However, if the user is not happy and they decide to unsubscribe or delete their profile, the network – that is the product – is no longer considered essential. Therefore, it is extremely important to please the users of the social network.
This infographic created by PostBeyond shows how many social networks have been created and how popular they are among their users.
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So who will lead the social network battle next year? Maybe Instagram or YouTube will overtake Facebook? Like other students, part of my daily routine is to constantly check my phone, whether it’s to text someone or check updates on one of my favorite sports teams. However, I have found that of all the other things I use on my phone, social media takes up most of my time. From TikTok to Instagram and even Twitter, social media dominates my screen
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