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The number of stock trading and robo-advisor options has expanded in recent years. While increased competition and innovation is good news for investors, deciding which platform is the best fit for your goals can be challenging. To help evaluate the best options in the industry, we’ve done extensive research on these US-based offerings to determine the top platforms for several categories.
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With an increasing number of people choosing to manage their money primarily via tablet or smartphone, the proliferation of investment apps has kept pace with the evolution of user preferences. Stock trading and robo-advisor platforms have embraced this change by focusing on improving their mobile app experiences. Brokers’ desktop trading platforms have historically had more features and capabilities than mobile ones, but the experience and functionality have become increasingly interchangeable. This improved compatibility between mobile and desktop gives investors a more synchronized experience with alerts, watchlists and updates, as well as ease of managing your money and tracking your investment goals.
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On Friday, September 2, 2022, Wealthfront announced that, together with UBS, the companies have decided to close the acquisition, which will maintain Wealthfront as an independent company.
Wealthfront provides a powerful, digital-only investment experience that gives users access to comprehensive wealth management features through an elegant, engaging design. You’ll find financial guidance, account aggregation, goal setting, investing and banking options that are user-friendly and easy to navigate. Wealthfront’s Self-Driving Money lets you manage your finances by using a rule-based approach to moving money between your accounts, while optimizing for your goals, even while keeping control of your financial journey at your fingertips. Allows for further automation.
Both the mobile apps for Android and iOS platforms are excellent and at par with the desktop experience in terms of features, functionality, and ease of navigation. It’s clear that the app has been designed to reduce unnecessary data entry or typing, choosing instead to take advantage of more user-friendly sliders, drop-down menus, and auto-fill functionality. You still need to enter a user ID and password when connecting external accounts, but workflows are generally seamless and consistent. Overall, E*Trade’s core portfolio robo-advisor offering won our Best Robo-Advisor for Mobile Experience category, while Wealthfront was our Best Overall Robo-Advisor, whose platform offers a sophisticated, smart user experience with significantly higher exposure provides. Comprehensive money management tools.
TD Ameritrade stands out for creating a mobile trading experience that can be smarter than the desktop version while maintaining a deep feature set. Mobile trading features are neatly organized into easy-to-understand functions and menus. This simple design includes watchlist, orders, management posts, options and chart customization. If you use the TD Ameritrade App, the workflow is reduced so you can focus on what you need to buy and sell as well as track the entire portfolio. However, with Thinkorswim, the workflow mimics that of the downloadable platform and allows you to customize charts, analyze positions, and more.
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No matter which app you use, you’ll find that TD Ameritrade’s mobile experience has all the tools you need to manage your money. Apps provide a dynamic and powerful alternative to the full desktop versions. While thoughtful users still gravitate toward the desktop version whenever possible, the TD Ameritrade app can serve as the primary trading platform for its users.
TD Ameritrade won our Best App for Beginners category, boasting a clear educational focus that empowers users to better understand and invest in the markets. TD Ameritrade supports a variety of educational offerings to suit investors of all backgrounds. That said, accessing TD Ameritrade’s education through the app is not as complete as going through the website. The educational approach has been toned down to focus more on investing on the go rather than learning how to invest on the go. However, even this slimmed-down educational experience is far more comprehensive than the competition, as TD Ameritrade draws from one of the deepest libraries of content.
Investors can get started without committing to the platform by trading through a paper account with TD Ameritrade, a feature that helps investors understand how the market behaves without risking capital . For paper trading on mobile, you need to use the Thinkorswim mobile app. This is a great feature for traders looking to test it, but it can be intimidating if you want to make an initial investment. Overall, though, you’ll find that the mobile experience feels spacious without being overly powerful, allowing you to choose the features that suit your abilities. This allows for a gentle introduction to investing and makes TD Ameritrade an excellent choice for beginning investors.
TD Ameritrade has the best app for self-directed trading, edging out Interactive Brokers (IBKR) for our best app for active traders. The most comprehensive trading platform available, Desktop Trader’s Workstation (TWS) brings all core functionality to the mobile experience, so the modern trader will fit right in. Users have access to every asset class available, including cryptocurrencies for direct coin trading, to go with unmatched research, analysis and strategies.
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The overall mobile experience usually flows smoothly for experienced traders who already know TWS. The mobile app offers sync functionality with watchlists created on the app as seen on the desktop offering as well. While the core features of the IBKR app retain almost all of the functionality of the desktop version, there are reasonable limits given the depth and breadth of the entire TWS platform. There are many more options for desktop options analysis and trading strategies. Despite these limitations, the Interactive Brokers app stands above the rest as a top choice for active traders because it puts a range of assets and markets at your fingertips.
TastyWorks specializes in options trading with a focus on intuitive tools, education and seamless planning. This relentless focus on options trading – and nothing else – is what earns us our top spot for Best App for Options Traders. The workflow is designed with seamless options order management in mind, resulting in an efficient and quick trading experience. The mobile app has order types, asset classes and quote streaming capabilities that mirror the desktop version.
While TastyWorks’ optional workflow optimization makes it stand out in its category, there are significant mobile limitations, such as a lack of news, research, and drawing tools. Charts also cannot be rotated horizontally on mobile devices, which is one of the biggest drawbacks of mobile platforms. Simply put, TastyWorks is an excellent broker for options traders and most of those traders will use desktop whenever possible. That said, the TastyWorks mobile app has a sole focus on options trading, and balances options features against asset classes that are commonly used by other brokerage mobile apps. This means TastyWorks’ mobile app is removed from the comparison, but it still works for alternative merchants when they’re off the desktop version.
Rapid advances in technology have benefited investors by providing them with more market knowledge, transparency and investment options than ever before. Initially this technological change was felt more strongly on the desktop trading experience. However, with more investors opting to use mobile devices, brokers have focused on improving this experience. As a result, most apps and the desktop experience are very close to parity in terms of functionality, ease of use, and sync. It is fast becoming an industry standard to provide uniform investment functionality across all trading platforms.
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That said, the move to mobile experiences for active market participants such as more sophisticated investors and traders will never be entirely easy. There are physical limitations to mobile screen size that frustrate chart enthusiasts, and many of the trading platform’s heavy features and tools are still often missing or scaled down in mobile versions. Heavy traders, in particular, prefer the high level of customization that is only possible on desktop platforms. However, for the average investor, whether to use the mobile or desktop investment platform versions is now largely a matter of preference. Investors looking to buy and hold or trade intermittently throughout the year can do so entirely on the mobile app if they never use their broker’s desktop platform. The speed with which the market moved from phone trading to computer trading and smartphone trading is truly remarkable.
Desktop trading platforms are still going strong
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